Discussion - How to improve our music video

The following day after the showcase (1st April) we as a group decided to meet for lunch to discuss our feedback from our peers as well as how we could take on this criticism in order to improve our music video overall. First of all we discussed that we would need to mix up the performance with the narrative to create a balance between the two. Another criticism we had to take on board was that there wasn't enough lip syncing involved in the performance. I felt that these were fair criticisms as i could see them myself. To deal with this we decided that we would gather more footage which includes the lead singer of the band performing more lip syncing. I felt that we needed to ensure that there was more performance within the music video as there simply wasn't enough in retrospect. There were two more criticisms that stood out in the feedback sheets and that was that some shots lasted too long in the narrative and that the narrative never lead anywhere. So we came up with suggestions to improve these. One was to incorporate an ending to the music video so that the audience no where the narrative leads, our idea for this was to film an identical piece of footage to the beginning where the main character wakes up but this time he wakes up to a nightmare. I felt that this was a good idea as it would be a suitable ending and isn't too far fetched. The nightmare being the narrative. A solution to other criticism being that some shots lasted too long in the narrative was to add similar footage in a music video Lewis had seen recently called 'Rocker' where it shows repetitive reverse edits of people. i thought that this was a great idea as it would fit perfectly into our music video as well as add to the rhythmic basis connecting the song to the footage. We decided to take inspiration from this as we could no gather even more footage to incorporate into our video cutting some of the narrative shots in terms of length. We discussed we would film two of us dressed in morph suits performing robotic movements which wouldn't look out of place in the music video as the band were dressed in these and it would also add to the quirkiness of the music video. These quick reverse repetitive edits should allow a rhythmic basis connected to the song through rhythmic editing.



This is the inspiration for our next set of footage we plan to incorporate into our music video.
Overall a successful discussion for our group clearing up our mistakes which will amend by incorporating further improvements to our music video.