Wednesday, 6 April 2011

Investigation of how Deadmau5 markets himself

Deadmau5 like many other artists have used the media to good effect by showcasing/distributing his own music on many different levels through the use of cross media convergence. He alone has his own website (http://www.deadmau5.com) where his fans are able to keep up-to-date by following his recent released music online as well as have the option to purchase this music through online downloading. The fans can also purchase merchandise of the iconic dance culture artist such as clothing etc. The website also contains a wall where fans can post messages of support and comment on Deadmau5 latest music.


Screen Shot of Deadmau5's website


Deadmau5 like many other artists has also engaged the power of social networking by advertising his talent on websites such as Facebook (http://www.facebook.com/deadmau5v=app_174018782627184) and Myspace (http://www.myspace.com/deadmau5.com). These social networking sites allow fans to 'Follow' and 'Like' him as an artist and also allows the fans to get to know him a bit more personally gathering a loyal fan base. Fans can follow Deadmau5 by what he posts on 'News feeds' where he might write about ideas on his music or about his personal life. 


Screen shot of Deadmau5's Myspace account

Deadmau5' Facebook Fan Page

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