White Stripes - Seven Nation Army

• The colours used establishes and perpetuate the identity of the band
• White, red and black have become synonymous with the band, these images are iconic
• Associated with their musicianship (ability to play musical instruments)
• Clearly no narrative used in the music video, all performance
• Close-ups of the band - convention of a music video
• Extreme close-ups 
• Rhythmic editing - music is in timing with the editing 
• This video is more of a vehicle for the song
• Series of images in the video makes it quite distracting 
• Michel Gondry - Director
• The video is famous because of it's uniqueness, it became viral