Chosen Artist - Hot Chip

Our chosen artist for our music video is Hot Chip, we have chosen them as they are different, distinguishing themselves through their quirky style. We are shown this through their videos for example 'Over and Over' which is our chosen song. We have chosen this particular track as a lot can be done in the video in terms of editing as the beat changes so rhythmic editing can be used. As the song is about repetition which the lyrics suggest 'over and over', we can code this through many things such as editing, props, mise-en-scene. We have analyzed their video and have taken some examples of repetition to give us a rough idea of what we would need to do in order to create our music video. We have chosen this artist as well for the genre of music, electro / house as conventions of their videos are usually quirky, rhythmic editing, originality and different which opens lots of possibilities for us as we can create anything random to add to the quirkiness nature of the song.